Marketing Campaigns That Don't Deliver!
How many times have you come across great marketing campaigns that fail to deliver on their promise? Hundreds? Well, we certainly have come across a number of bank marketing campaigns that fall short of expectations.
In our recent most recent benchmarking, we came across one of the best banking campaigns that we had ever seen. So what did we do? We tested it.....and yes, in over 40 visits to branches the campaign did not deliver on the promise 80% of the time. So we decided to create a flash-based re-enactment of what we experienced. Of course, we have changed the name of the Bank, but the experiences are true.
Click on Daphne's World to see what we actually experienced!
Imagine what impact the campaign could have had, if the employees understood the purpose of the campaign, and how to translate a customer request into a long-term relationship!