Scotia Adds Value Through PodCasts
Scotiabank recently launched the Money Clip. What is the Money Clip? It is a series of podcasts designed to help Canadians get ahead financially. Each podcast provides exclusive interviews with experts who discuss aspects of personal finance. “We hope to demonstrate the power of informative audio in a highly accessible and exciting way.”
The goal is to extend the neutral and helpful advice that they currently provide in their newsletter The Vault. There are currently over 1,000,000 subscribers to The Vault newsletter via email.
The most recent series of podcasts is focused on helping Canadians better understand Mutual Fund Investing. This series is hosted by Michael Seaton, who is The Director of Digital Marketing at Scotiabank. Michael also writes a blog called The Client Side, which focuses on “ideas, thoughts and stories from the frontlines of marketing."
Congratulations Scotiabank, you are certainly demonstrating innovation, while providing customers with meaningful information and insights.