An Innovative Banking Experience!
After recently being “wowed” by the automobile showrooms in Paris, I was equally impressed by Jyske Bank’s transformation of its banking experience. In our opinion, banks need to develop ways to drive traffic into their branches and Jyske Bank seems to be leading the way!
According to a recent Forrester report, Denmark’s Jyske Bank has radically changed the experience that it delivers to its customers. It refitted all of its branches with a new open layout, developed new “life stage” products and made extensive use of touch screen video to educate customers about their financial needs. The strategy also includes providing personal advisors to all customers, making branches an enjoyable destination and leveraging its culture that is described as unpretentious, open and honest.
Have a look at the video and be prepared to be “wowed” (even though it isn't in English) by a new banking experience!
