« April 2007 | Main | September 2007 »

August 31, 2007

An Innovative Banking Experience!

jyske_logo_main.gif 

After recently being “wowed” by the automobile showrooms in Paris, I was equally impressed by Jyske Bank’s transformation of its banking experience. In our opinion, banks need to develop ways to drive traffic into their branches and Jyske Bank seems to be leading the way!

 

According to a recent Forrester report, Denmark’s Jyske Bank has radically changed the experience that it delivers to its customers. It refitted all of its branches with a new open layout, developed new “life stage” products and made extensive use of touch screen video to educate customers about their financial needs. The strategy also includes providing personal advisors to all customers, making branches an enjoyable destination and leveraging its culture that is described as unpretentious, open and honest.

 

Have a look at the video and be prepared to be “wowed” (even though it isn't in English) by a new banking experience!

August 30, 2007

Cute Store, no Hello

LacosteLogo.jpg 

Sent to Lacoste the other day for a little look-see to experience the courteous and friendly service as stated in a recent Metro article. Listening to your customer is one of the article’s main thrusts which is fine and dandy but don’t you have to say hello first?

 

I walked in with a well-dressed businesswoman. I am of the more casually attired persuasion. To our surprise, after four minutes of wandering in the tiny store neither of the two employees had even said hello to us.

 

It seems these days every where I go – in the retail world that is – someone is catching my eye and delivering a greeting whether warm or not.

 

I picked up the new shoes, priced a red, traditional Lacoste shirt, unzipped a man’s jacket to see the interior check pattern, and sat in one of the two, orange Lucite–I-think chairs. Nothing.

 

It wasn’t an unpleasant experience. Sometimes it’s nice to be left alone to mull the store offerings but no hello? Strange!

 

Escada across the road not only said hello but offered up friendly chats, miraculously prescient service and, lo and behold, my companion walked out with a new suit. Interesting.

August 29, 2007

New Planes - Dowdy Service

aircanadalogo.jpg 

Some companies just don’t get it. Air Canada continues to amaze me. How can a company with so much potential continue to disappoint customers and not even care?

 

I recently returned from London, England to Toronto on Air Canada’s new 777. A beautiful plane – with all of the luxuries travelers are coming to expect. But, while Air Canada was flying a new plane – what struck us was the stewardesses – who continue to be dowdy, unfriendly and disinterested.

 

Customers were greeted with stern faces. Meals were served efficiently, but with little interaction with their flying guests. And, if you had an issue or a question, you were greeted with “rolled back eyes” and a shaking of the head.

 

While the new planes make a huge difference to the flying experience, Air Canada has a long way to go to create that magical flying experience with its current disengaged, uninterested employee base.  

 

If I was them, I would focus on engaging their employee base before the impact of the new planes wear off!

August 28, 2007

A Natural Experience

PretAd.JPG

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We couldn’t help but notice Prêt a Manger’s advertisement in its store window. The advertisement caught our eye, as it is truly aligned with its focus on behaving naturally. What does that mean? Prêt is focused on using natural ingredients, encouraging its employees to interact with customer in a natural way by enabling them to use their own words and match them to the customer and the occasion so the effect is natural and not scripted.

 

Companies are increasingly trying to create authentic customer experiences. With a focus on natural ingredients and a natural customer experience, Prêt is differentiating its sandwich experience from other companies who offer sandwiches made in factories with sell-by dates. Prêt’s success continues to be based on its ability to offer something that is naturally delicious.

 

August 27, 2007

A Rendez-Vous with Toyota!

Rendez-vous

 

 

 

 

 

 

 

 

 

 

 

As I was strolling along the Champs-Elysées, I came across a customer experience that is worth talking about. Le Rendez-Vous, Toyota has taken automobile showroom where virtually no cars are sold and created a true, “hip” customer experience.  They have created an opportunity to showcase Toyota’s vision of the future.

According to Toyota’s website, Le Rendez-Vous Toyota offers visitors a leading edge experience of the Toyota brand. The core values of Toyota – Quality, Design and Innovation – have been interpreted by Ora-Ïto, a young rising star of the international design scene, in a seductive way. We couldn’t agree more!

Every detail in Le Rendez-Vous Toyota’s design has been carefully considered so that the space translates the desire for total harmony and expresses a true coherence with the brand design philosophy, Vibrant Clarity. Once inside, five unique experience zones await the over one million people who visit Rendez-vous each year. The company hopes that the 10 minutes that an average visitor spends in the store is enough to develop a lasting relationship with the brand. “It's just one of the many ways the brand needs to "engage" with its customers.” To get a flavour of what you’ll find in Le Rendez-Vous take the virtual tour.

This is a company who is truly living up to kaizan or continuous improvement. According to Jon Williams, European marketing director at Toyota, explains: "It's all about kaizan - continuous improvement. It's a central part of what we call the 'Toyota way': a set of values that are the guiding philosophy of how we work. It's about having a mindset to always do better, whether in manufacturing components or being a good corporate citizen."
 

Williams recognizes that he cannot only create a positive customer experience, but must also create an employee branding exercise. When speaking to employees, he talks about philosophies and uses with words such as 'inspire', 'dream', 'respect' and 'challenge'. He tries to sum it up for an outsider: "When these values are lived, they create a way of thinking that really helps feed Toyota and the brand."

Toyota is well on its way to cementing its vision of the future in the eyes of its customers and employees. We think more companies should think of ways to showcase and market their customer experience in new and innovative ways. What could your company be doing?