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Not All Customers Are Created Equal

At McDaniel Partners, we spend a lot of time helping corporations focu on the customer experience and how to deliver the best customer experience possible.

This recent blog from one of our faves, David Maister, caught our attention. It looks at this experience from the reverse angle – how customers should act and behave to get what they need and want. It’s about making yourself, as a customer, stand out from the rest. Maister’s referring back to a piece written by a Harvard Business School buddy simply entitled “How to be a Customer”. I like it.So, listed below is Maister’s summary of the excelling-all-others customer behaviour key points.A customer should:
  1. Be Demanding.
  2. Be Respectful.
  3. Be Reliable.
  4. Be Surprising.
  5. Be Engaging. 

     

It sounds so simple, so innate. Yet, why aren’t more people doing it? I wonder.

 

 

Posted by Judy McLeish on October 1, 2007 09:39 AM |

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