Fact: Success = Creation of Customer & Employee Advocates
We can be sure that every company is talking about two things – how to create and foster customer and employee advocates. While, some companies may call them different things the objective is the same. To:
- Create customer advocates who will consistently speak positively about the brand, buy more from the brand, stay with the brand, and strive to make the brand better.
- Create engaged employees who will consistently speak positively about the organization they work for, who will stay with the company, and who will consistently go the extra mile.
Why are companies focused on these two things? Simple - the creation of loyal customer advocates and engaged employees has a direct impact on the bottom line.
So what’s the catch? Creating customer and employee advocates is no easy feat. That is why it is so refreshing when we find examples.
Have a look at this website by Dave Werner. Notice the tab at the bottom right of the page that says “Wachovia”. Click on “Wachovia” to find out that Wachovia is not only Dave’s bank, but he is so committed to his bank that he provides a video, flash presentation and suggestions on how to improve the navigation and usability of the website! No wonder every company is striving to create customer advocates!
Now imagine if we could translate Dave’s same passion and engagement internally.
Comments
Judy,
Thank you for this link. I got hooked and watched his creative approach to presenting himself, his work, and his full level of engagement.
David
Posted by: David Zinger | February 17, 2008 12:41 PM
David, thank you for your comments. I, also, loved this site by Dave Werner. It is extremely creative and thoroughly engaging. Imagine the power if you had an employee with this much enthusiasm, passion and commitment!
Posted by: Judy | February 17, 2008 01:53 PM