Generation Z - "The iGeneration"
Our partner, callcentres.net wrote a great blog article on the next Generation. Generation Z, those born after the mid 1990s, who make up about 18% of the population. This generation is also called the New Silent Generation, Homelander Generation, Vista Generation, Internet generation, iGeneration, Generation Now, Computer Generation, Generation M (Millennium or Multi Task), Millennials, Google Generation, Generation Q (Quiet), Net Gen or Net Natives. Characteristics of this generation are:
- Computer technology is commonplace.
- Formative years were during the rise of the World Wide Web.
- Instant-gratification due to technology.
- No memory of (or nostalgia for) pre-Internet history.
- Takes the Internet for granted.
- Accepts as a norm services such as internet forums, email, Wikipedia, Google, search engines, MySpace, Facebook, imageboards and YouTube.
- Mass collaboration via Net Communities.
- Lack of privacy.
- Expect to speak to an audience even in personal communication.
- Familiarity with anonymous criticism.
Just when we thought we had only to worry about how to manage Gen Y...companies now have to think about Gen Z!
Comments
Nice thoughts, I think this is the generation which is also Web 2.0 ready !!! However knowing the management philosophy, wud this generation actually get control of things.....remains to be seen.
Posted by: Amit | May 27, 2008 07:41 AM
This is very interesting. In particular two ideas jump out:
1. Generation Z will be adept at using technologies which speed knowledge sharing. Digital social networks offer the possibility of lightning-speed idea sharing, as well as a great deal of 'who-knows-what' wisdom. This is also a positive outcome of this 'lack of privacy' type of lifestyle that is emerging.
2. It suggests that Gen Z will also react to 360 degree feedback and anonymous feedback in different ways than prior generations. This means that managers will need to track these differences and respond to them. CARE, this is only hypothetically - to my knowledge, these differences have not yet been demonstrated with any scientific rigor!
Great post - thanks for sharing!
Posted by: James Hayton | May 27, 2008 07:49 AM
you said those born after the mid 1990s i was born in 94 lol
Posted by: katrina | June 17, 2008 07:02 AM