From Growing Up Online to Disconnected at Work!
A Frontline news and video report on kids growing up online is a must see. What struck me about the chapters is that something was missing. What was missing? What happens when these hyper-connected kids, who have grown up online enter the workforce? How do we keep them engaged?
We are already seeing it today. Managers are struggling with Gen Y – the most tech-savvy generation that has ever entered the workforce. But, we are now facing Gen Z – the iGeneration. And frankly, if your work environment is struggling with Gen Y – you might as well forget about being able to engage Gen Z unless you radically change the way you are operating!
These kids are always on the Internet. They have five windows open at once and are talking to three people at the same time. They are living their lives online and use the Internet and social networking sites to connect with their friends. In fact, the Internet and social networking sites like MySpace and Facebook are the hub of their social life. Now imagine they enter the workplace. They are used to being online. They want to be entertained and have immediate access to information. They want to create, to have their views listened to. And yes, they want to connect constantly to their friends during working hours!
Yet, far too many companies are still operating in the same way they did in the 1970s – restricting access to the Internet and the hub of their social life -facebook and MySpace. They continue to communicate with type written memos, boring newsletters, procedural documents. They aren’t creative and often default to the leadership hierarchy for innovative ideas.
Is this relationship between the iGeneration and the working world doomed before it even starts?
Only time will tell. Companies must start the process of changing how they operate and how they engage their employees - now, before it is too late. They must figure our ways to keep their employees connected, creative and passionate. And, if they continue to think of ways to restrict these employees – we believe that the relationship between the new online generation and the traditional working world will be guaranteed to be a rocky one.
Our advice - in looking at engaging your employees - segment your employee population by generation to ensure that you are doing the right things and deploying the right strategies to engage the online generations!
